Jordan Figueiredo | Civil Eats


Jordan Figueiredo is an Anti-Food Waste Activist from Castro Valley, California who sparks the #LoveTheUgly (produce) movement and inspires others to prevent wasted food with speaking, events, petitions, and writing. Jordan created and manages the @UglyFruitAndVeg campaign on Twitter, Instagram, and Facebook, with a monthly reach in the millions from followers in more than 190 countries. The Campaign has been featured on the Today Show and in NPR, Huffington Post, The Los Angeles Times, Food and Wine, Upworthy, Ozy, and many others. His work does not represent endorsements, opinions, or views of his employer, CVSan.

Urban Gleaning Grows Up

urban gleaning

The Beautiful Upside of Ugly Produce

Giant Eagle Now the Largest U.S. Supermarket Selling Ugly Fruits and Vegetables

Giant Eagle Ugly Fruit & Vegetables with "Produce with Personality" Sign

Getting Ugly Produce onto Hungry People’s Plates

Squash Produce in a Truck Bed