Jordan Figueiredo is an Anti-Food Waste Activist from Castro Valley, California who sparks the #LoveTheUgly (produce) movement and inspires others to prevent wasted food with speaking, events, petitions, and writing. Jordan created and manages the @UglyFruitAndVeg campaign on Twitter, Instagram, and Facebook, with a monthly reach in the millions from followers in more than 190 countries. The Campaign has been featured on the Today Show and in NPR, Huffington Post, The Los Angeles Times, Food and Wine, Upworthy, Ozy, and many others. His work does not represent endorsements, opinions, or views of his employer, CVSan.
