For the third year in a row, a bill that would have put warning labels on sodas and other sugary beverages sold in California will not be considered by the state Legislature this session. Senate Bill 203, the Sugar-Sweetened Beverages Safety Warning Act, this week met the same fate it did in 2015, failing to move out of the Senate Health Committee despite widespread support among voters.

The bill—which called for safety warnings to be printed on all sugar-sweetened drinks and vending machines—had picked up public endorsements from heavyweight food and fitness gurus like Michael Pollan, Mark Bittman, and CrossFit founder Greg Glassman. Its sponsor, Senator Bill Monning (Democrat, Carmel), withdrew the bill from consideration by Health Committee members on Wednesday because he was unsure it would have the votes to move to the Senate floor, his spokeswoman told Civil Eats. In a statement, Monning expressed disappointment that a “soda labeling” bill will fail to advance for the third year in a row.

“Timing is everything when dealing with public policy issues and I remain committed to this issue and will continue to explore future options,” Monning said, referring to the possibility of re-introducing the bill next session. “Scientific studies have shown the adverse health impacts of sugar sweetened beverages and it is only a matter of time before meaningful legislation will be enacted that will address the current diabetes epidemic and the other chronic diseases driven by sugary drinks.”

Three Senators Abstained

To be approved by a Senate committee, a bill must receive yea votes from a majority of its members. In 2015, four of the nine Health Committee members abstained from a vote on SB 203, bringing it one vote short of passing. In 2014, the bill, under a different number, passed the Senate and nearly cleared the House before being stopped by a handful of abstaining Democrats.

This round, another advocacy group, 16 Packets, had been targeting the three Democrats on the Health Committee who abstained from voting on the 2015 version of the bill, effectively blocking it. The grassroots group, whose name refers to the amount of sugar in a 20-ounce bottle of soda, has been sending the Senators 16 packets of sugar daily to urge their support of the bill this session.

16 Packets spokesman Yonatan Landau said that despite the stalling of the bill this session, the three Senators will continue to receive weekly sugar packet mailings. He also points to the fact that the lawmakers have received the tens of thousands of dollars worth of campaign contributions each has received from the soft drink industry.

“A few legislators have chosen to let this bill quietly be killed by industry lobbying even though it would help keep their constituents healthy and cost nothing,” Landau told Civil Eats.

Data Supports Labeling