Want to Find Sustainable Poultry? There's an App for That | Civil Eats

Want to Find Sustainable Poultry? There’s an App for That

Farm Forward's new Buying Poultry app aims to steer consumers toward turkeys (and other poultry) that fits their values.

The nonprofit animal advocacy group Farm Forward hopes its new website, BuyingPoultry.com, will do for poultry what the Monterey Bay Aquarium’s Seafood Watch guides have done for fish.

But unlike fish, farmed poultry isn’t scarce. According to Portland, Oregon-based Farm Forward, some eight billion chickens and turkeys are raised for food in the United States annually, and 99 percent of those come from factory farms.

While consumers are more interested in where their food comes from than ever before, trying to find out details, especially when it comes to meat, can be incredibly difficult.

“If you want to find out how this animal was raised, it’s usually virtually impossible. There’s a tremendous amount of work to bring some level of transparency to all of these products on the market,” said Andrew deCoriolis, director of strategic programs and engagement at Farm Forward.

Just in time for the Thanksgiving holiday, the group has launched BuyingPoultry.com, a consumer-facing site that took three years to compile and includes chicken, turkey, eggs, and plant-based meat alternatives.

“Consumers needed a buying guide that was rooted in science, with farmers and experts helping them buy products aligned with their values,” said deCoriolis. “We hope to help people make the best food choices for them, and connect great farmers to thoughtful consumers.”

Unfortunately, the food industry is rife with misleading labels, said deCoriolis. For example, many think the “all-natural” label means that “the animals go outside and the chickens and turkeys feel the sunshine and run on pasture,” said deCoriolis. But this couldn’t be further from reality. “It just means that there’s no synthetic or unnatural ingredients in the meat,” he said.

The BuyingPoultry site includes a glossary of terms that are often misunderstood by consumers. Moreover, it’s also meant to be consulted when shoppers are at their local market, unsure of which brands to buy.

We’ll bring the news to you.

Get the weekly Civil Eats newsletter, delivered to your inbox.

With the help from a group of animal welfare experts and farmers, Farm Forward has compiled a database with over 3,000 products available in grocery stores and graded them on an A-to-F scale. Noting that these experts are some of the most well-respected in the industry, deCoriolis said that consulting the site before you buy “is like having a group of experts going shopping with you.”

To try out the site, I typed in “Mary’s Chicken” which is carried at my local market, to see how it ranked, and found that even when I buy organic, which I do, the brand only earns a C. The chickens have been genetically altered to grow faster, and although they have some access to outdoors, it’s limited access.

DeCoriolis admits that many of the smaller producers marketing to their local markets are not included in the guide. But The list includes over 500 brands on its “best” list, and all are small producers such as Phoenix Rising Farm in Kentucky and Dinner Bell Farm in California.

Another 500 products earned the “better” ranking—a fact that is encouraging to deCoriolis who added that even many larger grocery chains are carrying products in this category, due to customer demand.

“Obviously if everyone could go to these farms and take a look and ask questions, that would be great,” he said. “But it’s not practical or possible.”

Today’s food system is complex.

Invest in nonprofit journalism that tells the whole story.

A version of this post originally appeared on Bay Area Bites.

Alix Wall appeared in her hometown paper in Riverside, California as “Chef of the Week” when she was 15 years old, and in high school, she founded “The Bon Appetit Club.” After working as a journalist for many years, Alix became a certified natural foods chef from Bauman College in Berkeley in 2007. While she continues to cook healthy, organic meals for busy families, she is also a contributing editor of j. weekly, the Bay Area’s Jewish newspaper, in which she has a monthly food column and writes other features. Her food writing can also be found on Bay Area Bites, Berkeleyside’s NOSH, SFoodie, and The Forward. In addition to food, she loves writing about how couples met and fell in love, which she does for The San Francisco Chronicle’s Style section and j. weekly. Read more >

Bay Area Bites (BAB), KQED's public media food blog, feeds you visually compelling food-related stories, news, recipes and reviews from the San Francisco Bay Area and beyond. Visit their website. Read more >

Like the story?
Join the conversation.

More from

Animal Ag


Ronald White (left) and Willington Rolle work in the Roots in the City urban garden in Miami's Overtown neighborhood on October 21, 2009 in Miami, Florida. The 2-acre lot, which was once a blighted area, features collard greens, citrus trees, papayas, and an assortment of vegetables. (Photo by Joe Raedle/Getty Images)

Op-ed: 4 Solutions to Make Urban Ag Policies More Equitable

Black Americans lack access to food and land—and city leaders often actively disrupt efforts to build food sovereignty. These policies could address the systemic injustices behind food apartheid and help urban ag scale up nationwide.


Farming in Dry Places: Investors Continue to Speculate on Colorado Water

cattle walking to a water trough in douglas county, colorado. Photo credit: thomas barwick, getty images

Changes to WIC Benefits Would Cut Food Access for Millions of Parents

a young parent feeds an infant food that they bought using their wic benefit

Supermarket Food Waste Is a Big Problem. Are Strategic Price Cuts the Solution?

avocados are on sale to prevent food waste using dynamic pricing at a supermarket

Climate Change Threatens the Agritourism That Helps Small Farms Survive