When Civil Eats started it’s Kickstarter campaign I gave what I thought was a generous amount. Today, I tripled it. I just went back to Kickstarter and took the number I had entered before and jacked it way up. I am posting this here in the hope that maybe you want to do the same.

I did this not because I am sitting on a lot of cash. I did it because they have only 11 days left to raise their goal and they are only a third of the way there. I don’t think it is acceptable that they not reach their goal and I don’t think any of their supporters should find that acceptable.

Why aren’t they reaching their goal?

Did they ask for too much? I really don’t think so. This is their first attempt at funding after years of operation. All of their time and effort donated. They have done an amazing job.

So that left me with the idea that maybe, while intending to do enough, we all were just way off in terms of how much to give or how much help they needed recruiting funding. It’s tough turning a readership into supporters.

Something needs to be done. If they are only a third of the way there, well, I needed to triple what I gave and engage people around me to give or give more.

So here is my friendly suggestion to you, core supporters of Civil Eats, think about what you gave, swallow hard, and triple it if you can.  If everyone who pledged did that, they will make it.

Even if you don’t triple what you gave but you spread the word, if we get them close in the next few days, they have a chance to make it.

I want them to make it. This world seems so stupid right now. Civil Eats is an organization dedicated to making us more informed about what is happening to our food. We need them more then ever. More importantly, we need organizations putting up this fight against ignorance to succeed.