Freedom 90: The Rebellion of the Canadian Church Ladies | Civil Eats

Freedom 90: The Rebellion of the Canadian Church Ladies

press_conferenceWhat if the little old ladies who run the neighborhood church food pantry rebelled? What if they said “we’re 70 years old, we’ve been feeding people for 20 years, and hell if we want to do it for another 20?” What if they demanded that the government reduce the incidence of poverty so that food pantries don’t need to exist in the first place?

Hard to imagine? Well, that’s exactly what has happened in the province of Ontario. With the support of an experienced community organizer, volunteers from emergency meal programs, and food banks (what we call a food pantry in the U.S.) have decided to form a “union.” They’re calling it Freedom 90, a spoof on the “Freedom 55” financial planning advertisements that promise the good life to Canadians who work hard and invest their savings wisely, so they can retire by 55.

Tongue in cheek, yet deadly serious, these volunteers want to “retire” by the time they hit 90. They are tired of the perpetual emergency of having to provide free food boxes every week for the past two decades, but are compelled to continue because of the need they see in their communities.

The union charter states that “poverty is being ‘re-branded’ as ‘hunger’ to mask its cause: inadequate incomes, which are due to low wages, precarious work, and social assistance levels too low to provide adequate housing and food.” It holds that every resident of the province has “the right to health and dignity, including enough income to pay the rent and buy food.”

A “separate and segregated food system for people with low incomes” is undignified, humiliating, unsustainable and inefficient, in their opinion. Clarifying their position on the emergency food system, they add:

“We’re not advocating the closing of food banks, rather we want to make food banks obsolete — unnecessary…. Food banks are not bad, but charity has real limitations. Food Banks are addressing a gap in society and it is the gap that we need to close to remove the need for people to rely on food banks in the first place….”

The idea for the union came out of a five-year old campaign to reduce poverty in Ontario, the Put Food in the Budget campaign. The primary goal of the campaign was to gain an immediate $100 per month increase in social assistance checks, to reduce hunger, and to act as a down payment toward poverty reduction.

The union launched in May 2012 on a wing and a prayer, and has since enrolled 100 members. Knowing that humor can be a very effective organizing tool, their Web site lays out three demands, and is a call for forward-thinking public policy:

1) Lay us off! The Government of Ontario must ensure that social assistance and minimum wage levels are sufficient for everyone to have adequate housing and to buy their own food.

We’ll bring the news to you.

Get the weekly Civil Eats newsletter, delivered to your inbox.

2) Mandatory retirement by the age of 90! Many of us have been volunteering for 20 years and there is no end in sight. The Freedom 90 Union demands the Government of Ontario take urgent action to end poverty and make food banks and emergency meal programs unnecessary.

3) Freeze our wages! Or double them! It doesn’t matter because we are unpaid volunteers.

They even have an anthem, a modified version of Paul Simon’s “50 Ways to Leave your Lover” renamed “50 Ways to Close the Food Bank.”

And uniquely in this discussion, after the launch of the Freedom 90 union in 2012, campaign organizers explored integrating emergency food recipients into the union, bringing together both parties as equals. Interestingly, both volunteers and recipients identified the same problems with food banking. When asked to contemplate the possibility that they would be continue to be involved–either as volunteer or recipient–for the long term, it was “like the ceiling fell in. It was like this horrible terrible feeling of oh my god, could that really happen?”

It is commonly believed that charity separates the giver from the recipient. Yet, in this case, both food pantry volunteers and recipients share the same recognition that the charitable food system is unsustainable and undignified, and that the only exit is through the government taking a larger role in ensuring the public’s right to an adequate living.

Both volunteer and recipient know that the charitable food system enables corporations to keep wages low and profits high. They both know that the charitable food system enables the government to tamp down its expenditures on safety net programs, thus minimizing taxes on the middle class and wealthy. This same system has failed both giver and receiver, yet it continues to grow, in part perpetuated by these entrenched interests, and in part because it preys upon the volunteers’ compassion and the recipients’ desperation.

Thank you for being a loyal reader.

We rely on you. Become a member today to read unlimited stories.

Maybe the Canadian church ladies are like the proverbial canary in the coalmine, an indicator of a dangerous and unhealthy situation. They are showing us that it is high time that we reverse course across North America and make charitable food obsolete in our communities–for their freedom, but more importantly for the health and dignity of the poor who have come to depend on charity for survival.


Andy Fisher has been a leading force for social justice in the anti-hunger and food movements in the US since the mid 1990s. He co-founded and led the primary American food systems alliance, the Community Food Security Coalition for 17 years. He has played a key role in the growth of farm to school, local food policy, and community food assessments. In 2017, MIT Press published his first book, Big Hunger, which exposed the unholy alliance between corporate America and anti-hunger groups. He has Masters degrees in Environmental Policy and Latin American Studies from UCLA. He is currently the executive director of Eco-Farm. Read more >

Like the story?
Join the conversation.

  1. Leslie Pohl-Kosbau
    Andy, you have identified the problem, an inequity that perpetuates a societal illness. Adequate incomes will allow people to have food, shelter, and dignity. It is time to end the disparity.
  2. I LOVE it! Good for you for doing this.
  3. Deborah McLaren
    "It is commonly believed that charity separates the giver from the recipient. Yet, in this case, both food pantry volunteers and recipients share the same recognition that the charitable food system is unsustainable and undignified, and that the only exit is through the government taking a larger role in ensuring the public’s right to an adequate living."
    You said a mouthful... or is that mouth full? Good article. Thanks for the insightful story.
  4. This is wonderful. And I love that they are using humour to make a very valid point.
  5. As president of a small business organization I welcome
    the movement these women have started.
    Many people in business don't know what to think when
    socially aware people like these women make a brilliant
    statement about a social disease and have the courage to back it up with action. To those business people I and my organization say"right on".
    Food banks are a disgrace . They demonstrate the
    power big money has to distort legislation on
    behalf of big business, leaving small business and the
    working families who are 90% of our customers, to
    grapple with what ever crumbs fall off the table.
  6. I don’t think it will ever end the need for food banks, but one solution to providing for food security is to plant and care for nut trees. Nuts are a healthy food, and the trees can live for over 100 years. Jerry Henkin, Librarian
    Northern Nut Growers Association
  7. Anne Kennedy
    I totally agree with what I just read,as someone who attends a church.People are getting older and Unable
    to participating in something that is unsustainable.As I was reading ,something I already new ,at some level occurred to me before.I live in a very high traffic neighbourhood for charity and realized that on a daily basis I witness not only people
    Charity but continually being dehumanized because of this model;which is uncharitable in itself.I don't necessarily support the mantra or rant of builders housing and more money.Because I think it promotes victimization. But seriously if people had enough money for their food and housing this would not be perpetuated
  8. Diane Fairfield
    I agree. The whole structure of society seems to remain
    stuck in some 19th century model. I do not pretend to have some wise answer. I only observe and wonder why.
    Unfortunately some people misuse the food bank. Adding $100 to their social assistance for instance would only result in the money being spent on cigarettes, which is a $300 a month habit for many receiving assistance even if it means their children eat gruel every day, they continue to smoke. Canada provides education free through high school. The question is does this education teach skills that can lead to stable jobs ? We do not have a manufacturing based economy, except for automobile factories.
    Yet we behave as if we can absorb unlimited numbers of unskilled people. We need workers who are trained in technology of all kinds. Yet our immigration policy allows uneducated, unskilled, unprepared to survive in our economy, workers. How many janitors and taxi cab drivers and parking lot attendants do we need? And is it necessary to also bring in the entire extended family?
    Subsidized housing and Old Age Security is costly and a great percentage of it goes to people who have resided in Canada, ten years or less and most who have never worked or payed taxes, but come here to retire on OAS and live in subsidized housing. The free food from food banks is not marked as "not for resale"
    and much of it is resold in small corner stores.
    There are other ways. One is food vouchers, redeemable at any grocery store for food items only.

More from



A farmworker feeds cows in a barn.

Senator Cory Booker Says FDA Proposal Could Worsen Antibiotic Resistance

A Field Report exclusive: The New Jersey senator sends a letter to the agency, asking it to enforce limits on farm use of antibiotics. Plus: FDA bans brominated vegetable oil and OSHA introduces heat protections.


The Promise and Possible Pitfalls of American Kelp Farming

an illustration by nhatt nichols showing a hand pulling a kelp line out of the sea

Look What Nicola Twilley Found in the Fridge

Nicola Twilley and the cover her new book, Frostbite. (Author photo credit: Rebecca Fishman)

Our Summer 2024 Food and Farming Book Guide

a collage of notable summer books on food and farming

How Specialty Recycling Companies Reduce Plastic Waste

Ridwell co-founder Ryan Metzger (Photo credit: Ridwell)