Have you ever found yourself at Whole Foods shopping, for say, kale and quinoa, and felt the need to poke fun at foodie culture? Some people go even further, writing a rap song about it and posting the video on YouTube.

In “It’s Gettin’ Real in the Whole Foods Parking Lot,” 37-year-old Dave Wittman raps about his kombucha habit, parking lot attitude and spending “eighty bucks on six things.”

When asked by Civil Eats’ contributor Sarah Henry about his inspiration on KQED’s Bay Area Bites, he said, “It’s completely born out of my own experience, this is what I do on a regular basis: I drive my Prius through the Whole Foods parking lot in Santa Monica and I live this ridiculously mannered West L.A. lifestyle, and I’m usually thinking about what I’m picking up for dinner that night.” He continued, “I’m clearly making fun of myself.”

Here’s the video: