Just last week we saw what happens when you give too many industry spokespeople the stage at a similar event, put on by The Atlantic magazine. That event was sponsored by DuPont, Dole, Coca-Cola, and the Council for Biotechnology Information, a group funded by the industry. Each got to place staffers on the panels in return for funding. What resulted was a biased panel on “sustainable agriculture” that focused heavily on one thing: biotechnology. It also featured a panel on obesity, during which a Dole staffer and an American Beverage Association spokesperson marginalized the debate to focus on things like soda can sizes. Dr. Zeke Emmanuel, Chair of the Clinical Center Department of Bioethics at the National Institutes of Health, struggled to move the conversation toward discussing deeper solutions to the problem.
While bloggers lamented these biases, and asked whether or not this was what it takes to stay afloat as an independent magazine publisher, The Atlantic event was not a complete loss. White House chef and policy adviser Sam Kass spoke. The event also featured Alice Waters, who tweeted before taking the stage that, “The true elitism is a food system controlled by a handful of corporations,” and sent out a photo of the refreshments table, which featured bottles of Coke.
The Future of Food event instead featured a delicious lunch prepared by Bon Appétit Management Company, a locally-sourced and organic-committed caterer. But aside from the food served, the main critique I have of both of these events is their lack of deep, meaningful debate. For The Atlantic event, the debate was stunted by industry, for The Future of Food, there were too many people on each panel and a lack of time and direction by some of the moderators. And both events lacked diversity and youth voices. The Future of Food took place on a college campus, and yet the students who showed up didn’t stay after Prince Charles spoke. Indeed, the event could have been better publicized if the goal was to engage students on Georgetown’s campus.
If we are going to sit together in a room and discuss the finer points of food policy, we need to have real, solid debates and solutions. It’s time we get down to brass tacks about genetically modified foods, antibiotics in livestock agriculture, health concerns surrounding pesticide use, and other subjects, featuring scientists and those unassociated with industry. We need to talk about the barriers to producing research when it is missing, the consolidation in the industry and how this effects choices, and bring more farmers into these discussions to speak for themselves.
Otherwise, we should be rolling up our sleeves to build new models for food access. Dr. Hans Herren, a scientist and lead author of the IAASTD report, who was on a panel about international food policy, said it succinctly when he pointed out that we need to stop talking and writing reports and do something. “The time to act was yesterday,” he said.
Writing new policies will also help put to bed the tired old argument of whether or not organic vegetables are elitist. “Smart sustainable food policy is common sense,” said Senator Jon Tester in the closing keynote at The Future of Food. “And if you fight for it, you can win.”
In the end, calling those who want to change the food system elitist is merely a way of diverting our attention from the very real problems we face. In an opinion piece last week, Eric Schlosser wrote:
http://pre.cloudfront.goodinc.com/newsletters/join-good-at-the-sustainable-brands-2011-conference_3.html
On the docket:
The latest on communicating without greenwashing!!!!
Among attendees: http://www.sustainablelifemedia.com/events/sb11/attendees
PepsiCo | SVP, PepsiCo Packaging Innovation The Coca-Cola Company | VP VEB Marketing The Coca-Cola Company | VP, Sustainability Strategy & Communication The Coca-Cola Company | Global Marketing Director of Sustainability The Coca-Cola Company | Group Director, Sustainability Strategy and Communication Bumble Bee Foods | Director Sustainability Bumble Bee Foods | SVP, Marketing & Corporate Social Responsibility Business for Social Responsibility | Sr. Vice PresidentCampbell Soup-Pepperidge Farm | Research Fellow-Packaging Development ConAgra Food Lamb Weston | Manager, Strategic Communications Nestlé Purina Petcare Company | Global Sustainability Director Nestlé Purina Petcare Company | Senior Brand Manager Nestle Waters North America | Dir. of Sustainability Panera Bread | Co-Founder, CEO
elite: A group of people considered to be the best in a particular society or category, esp. because of their power, talent, or wealth
My category is good local food: wholesome, sustainable, nutrient-dense, not toxic, not mass-produced, community-oriented, and healthy. I am exceptionally talented at finding good local food and am willing to spend the time and effort to do so. I am one of the best locavores that I know. I don't insist that everyone do as I do, but if you want to, I have a Web site that tells you everything I've learned about it. If that makes me elite, I embrace it and acknowledge the compliment!
I pwn 3l33t.
Can the first be reached? I don't know - a farmer will and has to think in economic terms, as his survival depends on it.
For the second, things might look brighter and it is here where I feel that a certain elitism is in fact in place. The supposed qualities of organic foods have often been inflated and / or were communicated with a vague "conventional food is evil" - the same name-calling the food industry is now accused of.
Break this complicated subject matter down to something that people understand, and you will see organic food acceptance rise.
Those on the panel who advocated for the inclusion of technologies like biotech in the definition of sustainable ag practices were 1)the president of the largest scientific society in the world, and 2) a university professor.
The panel was not all about biotechnology; in fact, everyone agreed there was a role for organic. The question was how big of a role, and that's where people differed.
Please don't paint anyone who supports a role for technology in sustainability as just another industry shill. Many people who support the technology are not employed by the industry. It's misleading to your readers and only serves to further dichotmize this discussion.
Usually (historically,) elitism has not been a major criticism and diversionary tactic against the “food” movement, as for most of the past 55 years it’s been mainly a blue collar farm justice movement. I think this is almost always unknown by the new food bloggers. They haven’t sufficiently studied this history.
More often the charges have been the opposite: that activists are backward, “horse and buggy” farmers. Or they’re excess baggage, “excess resources, (mainly labor)” (CED Report) to be eradicated with “a shake out” Reagan Budget Director David Stockman). “Why don’t we keep the grain and export the farmers!” (President Reagan)
Only in more recent years has there been a major rise of sustainable agriculture policies at premium prices, and even more recently the huge rise of the food movement of today.
The blue collar family farm voice was largely missing at the conference, as it is in the food movement generally, though Tester spoke to some of it. This is a weakness of the food movement, and is related to the misunderstanding of some crucial issues.
Related to this is the failure of the food movement to “get down to brass tacks” or any tacks on the price floor issue, (the market management issue,) the biggest issue in the farm bill in terms of economic impact in the US and globally. I’m still wanting for when major food bloggers will no longer “attempt to evade a serious debate about [these, the largest] U.S. agricultural policides.”
This helps fix elitism. We need fair trade standards for price floors, not just subsidy elimination, which would likely be disastrous. It’s not fair for blue collar farmers (or LDC peasants) to subsidize US consumers and the agribusiness output complex (buyers) and their CAFO competitors. All 5 USDA ERS studies (5 crops) found that overall farm income was below full costs even with subsidies during the late 80s and early 90s. Daryll Ray found the same for later periods. The lower corn prices since 1953 (x acres x yields) have been about $1.5 trillion below previous prices (in today’s dollars), so by that standard of living wage prices, a few hundred billion in subsidies doesn’t make up the difference and consumers still owe a lot to farmers. Oil and corn were $2.16 in 1947 (barrel/bushel). Oil price levels (x corn acres x corn yields) are about 11 billion higher than the traditional living wage corn prices, and about 13 billion above actual prices. With the needed higher feedgrain prices, grassfed would be hugely supported by markets, and organic prices would not be elitist.
Here's some of my considerations I thought off the top of my head after reading your article:
1) Operational Cost Model - What is the current cost for operating an industrial farm.
2) Pricing Model - What is the willingness to pay for consumers current day vs. the ideal sustainable food sytem? Will we need to be ready to pay for more - mirrors argument for water which is priced artificially low? Should we be putting a price on resources? Should food be similar to universal healthcare - equal access for all?
3) Equitable distribution - not everyone can have a farm in the backyard to provide suitable and nutritional needs yearlong. How can you model a food system in extreme conditions to satisfy the needs of the world at any given time? How do you get food to all?
4) GLOBAL geological map of access to food now and into the future for all - need to incorporate population model, climate change model,
5) Scenario planning for food price hikes and severe weather (Mississippi is about to blow and take out farmland for example - a farmer just lost 160k acres) - do we add in infrastructural costs to operational model?
6) Marketing campaign to educate the alternative
7) Adjust the mindset around food - Food for fuel or substinence rather than indulgence? Is that possible?
8) how fast can we make the transition to organic food? can we do it fast enough?
What does the ideal food system look like? The closest to a vision I heard was from Jason Clay from the WWF. Anyways, hopefully, since there are more and more of these op eds around food we can start moving towards defining that vision.
The vision needs more focus on economics than most of what I've seen. The way to bring farmers in is to emphasize the shared opposition to cheap farm prices (cheap corn), and to support higher prices with price floors. For sustainability, the focus can be on rising costs of production and the dominance of the agribusiness input complex over farmers. Sustainable methods remove much of that dependency and exploitation.