"High-Fructose Corn Syrup"? Never Heard of It. | Civil Eats

“High-Fructose Corn Syrup”? Never Heard of It.

If you can’t beat ’em…confuse them. That seems to be the new motto of our good friends at the Corn Refiners Association, the lobbying group and manufacturing association that represents makers of high-fructose corn syrup. The AP is reporting that the group has petitioned the FDA for permission to identify high-fructose corn syrup on food packaging as–wait for it–“corn sugar.”

After all, HFCS sales are at a 20-year low. More and more, science is indicating that the body metabolizes HFCS differently from table sugar in a way that increases the risk of diabetes, liver disease, and obesity. (Yes, we consume too many sweeteners of all kinds, but as I wrote in this recent post, there is evidence that this industrially extracted combination of fructose and glucose has more health consequences than the ones that humans have been consuming for far longer.) As the Corn Refiners president observed sadly, HFCS of late “has been highly disparaged and highly misunderstood.” Well, I’ll certainly agree with the first part of that statement. All the recent marketing muscle put behind HFCS seems to have been a sweetly surprising waste of money.

So, when the facts and consumer sentiment are against you, what is a poor, misunderstood oligopoly to do?

The answer: obfuscate!

Surely, in wonderfully Orwellian style, a name change will take care of matters. I don’t even know what to call this latest bit of corporate idiocy. Cornwashing?

This latest move proves the old adage that, when it comes to industrial food, the customer is always wrong, wrong, WRONG!!

newsmatch banner 2022

It also demonstrates the fundamental bad faith under which these groups operate. As long as government policy and industrial agricultural practices ensure a vast overproduction of cheap corn, food processors will continue finding creative ways (animal feed, vehicle fuel, wallboard) to use it all. The only option that remains is the last refuge of marketing scoundrels everywhere: deception.

And though the name change could take up to two years, the marketing push will begin immediately. Forewarned is forearmed.

Originally published on Grist

We’ll bring the news to you.

Get the weekly Civil Eats newsletter, delivered to your inbox.

Photo: Parl via Flickr

Today’s food system is complex.

Invest in nonprofit journalism that tells the whole story.

Tom Laskawy is a founder and executive director of the Food & Environment Reporting Network. His writing on food politics and the environment has appeared online in Grist, The American Prospect, Slate, The New York Times, and The New Republic Read more >

Like the story?
Join the conversation.

  1. Thought_Food
    Not only is the customer assumed to be wrong as you suggest, he/she is also really stupid, so they won't understand that HFCS is masquerading as "corn syrup" and/or careless so they won't read the label in the first place! I predict they will be proved wrong....

More from

Farm Bill

Featured

Popular

Young People Working for Food Justice in North Carolina

Michael

Young People Are Feeding the Effort to Unionize Food Service Workers

Starbucks employees and union organizers protest outside Starbucks headquarters in fall 2022. (Photo courtesy of Fern Potter)

This Young Climate Activist Has Her Hands in the Soil and Her Eyes on the Future

Young climate activist Ollie Perrault holding a chicken. (Photo courtesy of Ollie Perrault)

Absent Federal Oversight of Animal Agriculture Safety, States and Others Step Up for Change

A happy and healthy-looking worker in a clean and well-lit dairy. Photo credit: Vera Chang.