Jamie Oliver at TED: On a Mission to Feed Kids Better (VIDEO) | Civil Eats

Jamie Oliver at TED: On a Mission to Feed Kids Better (VIDEO)

This week, Jamie Oliver received a prize of $100,000 from TED, a non-profit about spreading ideas, for his efforts in bringing attention to the obesity crisis. He also gave a talk at the TED conference, which is famous for their twenty-minute videos. His talk focused on obesity in America, specifically on what kids are eating in schools. After he demonstrated how much sugar a child will consume from drinking milk alone during the elementary school years–using a wheelbarrow–he gave his ideas on improving our food system, saying “We need to re-boot.” Here are Oliver’s points of entry for change, followed by the talk:

Jamie Oliver’s ideas for changing the food system:

  • Put food “ambassadors” in supermarkets to inform buyers about cooking and to help consumers make good choices
  • Big brands should put food education at the heart of their business
  • Fast food should be part of the solution by working with government to help wean people off excess fat, salt and sugar
  • Better labeling
  • Fresh food should be cooked on site at schools
  • Every child should learn how to cook ten simple recipes by the time they leave school
  • Corporate responsibility should include a plan for making sure employees are fed well
  • Cooking should be passed on in the home as a vital philosophy
  • Re-instate local institutions like community kitchens that teach cooking lessons
  • Identify the experts and “angels” already doing this work and help them get access to resources
  • Businesses in America should support what First Lady Obama is doing at the White House

Here is the talk:

Part of winning the TED prize is the development of a “wish” for changing to world. TED actually seeks to help prize winners organize around their wish, and the audience (virtual and real) were mobilized to begin to connect a willing team of participants on all fronts, including publicity, finding office space, developing campaigns, building a website, etc.

Here is his wish:

We’ll bring the news to you.

Get the weekly Civil Eats newsletter, delivered to your inbox.

I wish for everyone to help create a strong sustainable movement to educate every child about food, to inspire families to cook again and to empower people everywhere to fight obesity.

Today’s food system is complex.

Invest in nonprofit journalism that tells the whole story.

Paula Crossfield is a founder and the Editor-at-large of Civil Eats. She is also a co-founder of the Food & Environment Reporting Network. Her reporting has been featured in The Nation, Gastronomica, Index Magazine, The New York Times and more, and she has been a contributing producer at The Leonard Lopate Show on New York Public Radio. An avid cook and gardener, she currently lives in Oakland. Read more >

Like the story?
Join the conversation.

More from

General

Featured

julia skinner and the cover of our fermented lives

How Fermented Foods Shaped the World

In her new book, Julia Skinner discusses the history and power of fermentation, microbes’ role in biodiversity, and how fermented foods can make us more resilient in the face of climate crisis.

Popular

California Farmworkers Gain Historic Union Win

Members and supporters of the United Farm Workers march through Fresno during day 10 of their 24-day march on Aug. 12, 2022. (Photo credit: Larry Valenzuela, CalMatters/CatchLight Local)

Will New Standards for Salmonella in Chicken Cut Down on Food Poisoning?

A raw whole chicken on a tray to illustrate the risks of salmonella in chicken

This Pastor Wants to Recreate a Black Farming Paradise in California

Allensworth, California (Photo credit: Wayne Hsieh via Flickr)

Op-ed: Is There Plastic in Your Soda? Beverage Companies Must Go Beyond Recycling

a worker stands in front of a massive pile of plastic bottles destined to be recycled