This week, Jamie Oliver received a prize of $100,000 from TED, a non-profit about spreading ideas, for his efforts in bringing attention to the obesity crisis. He also gave a talk at the TED conference, which is famous for their twenty-minute videos. His talk focused on obesity in America, specifically on what kids are eating in schools. After he demonstrated how much sugar a child will consume from drinking milk alone during the elementary school years–using a wheelbarrow–he gave his ideas on improving our food system, saying “We need to re-boot.” Here are Oliver’s points of entry for change, followed by the talk:

Jamie Oliver’s ideas for changing the food system:

• Put food “ambassadors” in supermarkets to inform buyers about cooking and to help consumers make good choices

• Big brands should put food education at the heart of their business

• Fast food should be part of the solution by working with government to help wean people off excess fat, salt and sugar

• Better labeling

• Fresh food should be cooked on site at schools

• Every child should learn how to cook ten simple recipes by the time they leave school

• Corporate responsibility should include a plan for making sure employees are fed well

• Cooking should be passed on in the home as a vital philosophy

• Re-instate local institutions like community kitchens that teach cooking lessons

• Identify the experts and “angels” already doing this work and help them get access to resources

• Businesses in America should support what First Lady Obama is doing at the White House

Here is the talk:

Part of winning the TED prize is the development of a “wish” for changing to world. TED actually seeks to help prize winners organize around their wish, and the audience (virtual and real) were mobilized to begin to connect a willing team of participants on all fronts, including publicity, finding office space, developing campaigns, building a website, etc.

Here is his wish: