The Seeds of a New Economy


With the economy in shambles and banks closing across the country, a ray of light has appeared: a former bank in Petaluma, California has been reborn as a new heirloom seed bank. And the timing could not be better. From the White House garden to your garden, growth in the good food movement, coupled with a recession and concerns about food safety, has led to a resurgence in seed sales and revived interest in growing, canning and cooking your own. Imagine: out of the failing financial institutions languishing on the Main Streets of America, real economic stability and prosperity taking root and blooming. Empty banks across the country could be transformed into warehouses of independence and sustainability.

Less than an hour north of San Francisco, the aptly named Seed Bank is the brain child of Jeremiah Gettle, 28, founder of Baker Creek Heirloom Seeds based in Mansfield, Missouri. Gettle said he was searching for an historic site and fell in love with the building, the former Petaluma County National Bank. He felt Petaluma, located in Sonoma County, was the perfect spot. “This whole region is full of people growing, eating and supporting local food,” Gettle said. “In California, half of our customers live within an hour’s drive, and they’re very excited that we’re here.”

Store Manager Paul Wallace said that the Seed Bank has been packed since it opened in early June with people from all over making the pilgrimage to marvel and buy rare seeds. (Weekenders, take note: for now, the Seed Bank is only opened Monday through Friday.) Bestsellers include carrots, squash, melon and beets (so there, President Obama). The store plans on selling local producers’ artisan foods and crafts, including tools. Wallace said that the magnificent hall will also serve as a community center and gathering space.


The building has been transformed by beautiful handmade wood shelves built to order by Amish crews brought in from the Ozarks. Row after row of neatly stacked packed heirloom varietals of lettuces, tomatoes, radishes, herbs stand at attention in their individual boxes. Light flooding in through the bank’s high windows illuminates the brightly painted signs, which read, “Pure, natural non-GMO seeds and sundries” and “Save money invest in your garden.” Along with an incredible array of seeds, the store stocks many books, magazines and a few gardening knives.

Homeschooled in the Ozarks, Gettle was raised in his family’s gardens, where they grew dozens of melons and vegetables and saved seeds. His own first crops were scallop squash and yellow pear tomatoes. He started his first seed catalog in 1998, at the ripe age of 17 when he noticed that seeds were starting to disappear from catalogs. He began by growing and collecting seeds during his journeys around the world. Today Baker Creek Heirloom Seeds offers 1275 unique heirloom seeds, all of which are open-pollinated—seeds that come back true each generation—and GMO-free. The company offers varieties from 70 countries produced by a network of 50 farmers. The catalog has grown from 550 subscribers to over 200,000 customers, making it one of the largest heirloom seed providers in the country. (Hear Gettle talk about Baker Creek in a post with a video on Civil Eats from earlier this year.)

For now, Gettle is considering other cities in which to open seed banks. Top on the list in California are Santa Barbara, Vista or Oceanside. He has his sights on the Golden State because of its incredible growing potential and groundswell of interest in seeds. On the east coast, Gettle said he’s considering Nashville, North Carolina. His first priority, however, is to find historic buildings. (Gettle’s somewhat of a nostalgia buff and also runs Bakersville Pioneer Village. For a seemingly low-tech guy, he’s even got a YouTube channel.)

Thank you for being a loyal reader.

We rely on you. Become a member today to read unlimited stories.

“Seed saving is so important because it preserves the history and the flavor of these unique varieties,” explained Gettle. “Many large corporations are taking control of the food supply, without caring how food is grown, or how the farmers who grow it are treated. We’re interested in both and keeping heirloom varieties alive.”

For more information on heirloom seeds and gardening:

Get the latest. Delivered every week.

We rely on you. Become a member today to read unlimited stories.


Naomi Starkman is a Founder and the Editor-in-Chief of Civil Eats. She was a 2015-16 John S. Knight Journalism Fellow at Stanford and a founding board member of the Food & Environment Reporting Network. Naomi served as the Director of Communications & Policy at Slow Food Nation and has worked as a media consultant at Newsweek, The New Yorker, Vanity Fair, GQ, and WIRED magazines. She was previously the Director of Communications for the American Foundation for AIDS Research (amfAR). After graduating from law school, she served as the Deputy Executive Director of the City of San Francisco’s Ethics Commission. Naomi is an avid organic gardener, having worked on several farms.  Read more >

Like the story?
Join the conversation.

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.

  1. Anna
    What a delightful relief that such a place exists, thanks for letting us know about it!
  2. This is absolutely fabulous, and so wonderful that it's in a bank! Look forward to visiting soon.
  3. We hold an annual seed exchange each January in WDC/MD and folks are panting after those elusive heirloom varietiesthey remember from their childhood. This seed bank is a wonderful idea.
  4. Annie
    What an awesome and important resource this is! So, so happy to see it and love the article. Thanks!
  5. I'm a big fan of Baker Creek Heirloom seeds and I'm looking forward to his expansion in California!
  6. Christine Romeo
    Living in Nashville I have been benefitting from the lengthy growing season and would be thrilled to have a seed ex change set up shop here. Absolutely thrilled.
  7. Chris Fisher
    Thanks for a fine piece. Along with all the other Petalumans I've spoken with, this is one of the coolest, timeliest displays of retail foresight we've seen. We're thrilled to have The Seed Bank in town, a further indication to many of us that we're at Ground Zero of an emerging food reformation, if not revolution.
  8. I my hometown area, banks are almost as numerous as restaurants. Wouldn't it be wonderful if one bank in every community was transformed into a seed bank filled with its own regionally hardy heirloom goodness?

    Just one question: How do they expand their seed collection? Clearly they grow some of their bank every year to replenish, but do outside people donate rare seeds or do the owners go searching?

    Lovely article. So heartening to read about.
  9. Naomi, what a wonderful and timely article. I can't wait to get up there and buy seeds. I hope Mr. Gettle finds plenty of beautiful old banks to buy -- and transform.
  10. Rick Mahoney
    What a great place this is. I go each week to see what new things they have for sale. Lots of free reading material too. The employees are very friendly and helpful in finding just the right things I need. Thanks Jere and Emilee for bringing this store to Petaluma.

More from




Michael Moss on How Big Food Gets Us Hooked

michael moss author photo and the cover of hooked

Op-ed: ‘Model Minority’ Stereotype Obscures the Food Insecurity Asian Americans Face

two asian americans wait outside a restaurant in Chinatown, San Francisco

Civil Eats TV: Planting with Purpose at Urban Tilth

Doria Robinson in the fields at Urban Tilth's North Richmond Farm

A Path to Citizenship Is on the Horizon for Undocumented Farmworkers

a migrant farmworker carries a box of broccoli in a farm field.