Alice Waters Launches Frozen Line | Civil Eats

Alice Waters Launches Frozen Line

alicewatersbarryjholmes2

Alice Waters’ office today confirmed reports that the doyenne of sustainable food has partnered with Dean and Deluca on a new line of frozen foods that, in a statement released to the press today, her office described as “a crossover product making sustainability accessible to a wider audience”. The “Simple Perfection” entrees, which consist of a oven-ready terra-cotta plate rubbed with garlic and sprinkled with salt are designed to be laden with seasonal vegetables by the user.

  • The small bottle of olive oil included in each entrée can be used to dress the raw salad or to prepare your own seasonal vegetables for the oven. Planned for a May ’09 release, the harissa-rubbed bazaar entrée and evocative finocchio, which will be scented with burnt fennel pollen, will widen the line. A descriptive brochure included in each package describes suitable ways of procuring food for the entrees, including farmers’ markets, foraging, and growing or killing animals yourself. Asked why the entrees were frozen given that they consist mostly of a few condiments, Ms. Waters’ office stated “the vision was to fully replicate the simple convenience of frozen food – down to the last detail.” Priced at $19.99 per entree.

  • We’ll bring the news to you.

    Get the weekly Civil Eats newsletter, delivered to your inbox.

    Today’s food system is complex.

    Invest in nonprofit journalism that tells the whole story.

    Anya Fernald was most recently Executive Director of Slow Food Nation, and has just launched a new venture - Live Culture Co. Read more >

    Like the story?
    Join the conversation.

    1. So... Alice Waters is selling $20 frozen plates?
    2. (That kind of thing only makes sense one day/year.)
    3. Carol
      Happy April Fool's Day!!!!!! :)
    4. Rachel
      This has to be an APRIL FOOLS joke, right?
    5. Allison
      MUST be an April Fool's joke. And a good one, at that!
    6. Thanks Civil Eats for having a sense of humor! Awesome.
    7. terra cotta, properly baked is quite tasty, but sadly, hard on the teeth !!!


      :-)

      AFD !
    8. the garlic is a lovely touch.

    More from

    General

    Featured

    ‘For the Culture’ Is a Joyful Celebration of Black Women and Femmes in Food

    Klancy Miller’s new book showcases the ‘sisterly insights’ of 66 pioneers in food, wine, and hospitality, while not shying away from the hard truths of racism, sexism, and mental health.

    Popular

    How Crop Insurance Prevents Some Farmers From Adapting to Climate Change

    Organic farmers grow radishes as cover crops. (Photo credit: Sustainable Agriculture Research and Education Cover Crop Image database)

    This Oregon Farmer Is Building a New Model for Indigenous Food and Agriculture

    Spring Alaska Schreiner walks in her greenhouse at Sakari Farms. (Photo courtesy of Spring Alaska Schreiner)

    Op-ed: Big Ag Touts Its Climate Strengths, While Awash in Fossil Fuels

    Farming in Dry Places: Investors Continue to Speculate on Colorado Water

    cattle walking to a water trough in douglas county, colorado. Photo credit: thomas barwick, getty images