Alice Waters Launches Frozen Line
Alice Waters’ office today confirmed reports that the doyenne of sustainable food has partnered with Dean and Deluca on a new line of frozen foods that, in a statement released to the press today, her office described as “a crossover product making sustainability accessible to a wider audience”. The “Simple Perfection” entrees, which consist of a oven-ready terra-cotta plate rubbed with garlic and sprinkled with salt are designed to be laden with seasonal vegetables by the user. The small bottle of olive oil included in each entrée can be used to dress the raw salad or to prepare your own seasonal vegetables for the oven. Planned for a May ’09 release, the harissa-rubbed bazaar entrée and evocative finocchio, which will be scented with burnt fennel pollen, will widen the line. A descriptive brochure included in each package describes suitable ways of procuring food for the entrees, including farmers’ markets, foraging, and growing or killing animals yourself. Asked why the entrees were frozen given that they consist mostly of a few condiments, Ms. Waters’ office stated “the vision was to fully replicate the simple convenience of frozen food – down to the last detail.” Priced at $19.99 per entree.