Dannon Goes rbGH-Free: We’re Not in Kansas Anymore | Civil Eats

Dannon Goes rbGH-Free: We’re Not in Kansas Anymore

30168105_0f1555c315

On the heels of Yoplait’s announcement that they’re going rbGH-free, Dannon is now saying that its entire product range in the U.S. will be free of the much criticized dairy cow artificial growth hormone by the end of this year. As reported here, Dannon, like Yoplait, is citing consumer demand, rather than health concerns, for this change in policy.

“This is a response to our market evaluation and consumer preference,” Dannon’s senior director of public relations Michael Neuwirth told DairyReporter.com. Dannon claims to hold about one-third of the market and its shift in policy is a result of the tremendous efforts of every day citizens who demanded that their milk be free of rbGH.

So, it’s surprising then, that the folks in Kansas are moving ahead with eleventh hour legislation tomorrow to restrict “artificial growth hormone-free” and “rbGH-free” dairy labels. This legislation, if passed, would make Kansas the only state to restrict dairy labels in this way. At a time when more and more dairies are going rbGH-free in response to consumer demand, Kansas seems to be moving in the opposite direction.

If this sounds familiar, it’s because this battle was recently fought last year in Kansas. Back then, Monsanto pushed a bill to end this informative labeling, but that legislation died in the Senate Agriculture Committee after considerate consumer opposition. Now proponents have tried to sneak the bill through again.

While the bill does allow for some claims about milk not being produced with artificial growth hormones, it does not allow phrases like “rbGH-Free,” and requires the use of what many consumer, health and environmental groups and dairy producers believe to be a misleading disclaimer on milk labels.

Additionally, this legislation could place a financial burden on small dairy producers and the State of Kansas. The bottom line is that the rules that have been in place for the last 14 years have worked just fine.

We’ll bring the news to you.

Get the weekly Civil Eats newsletter, delivered to your inbox.

If you live in Kansas, Food & Water Watch and the Center for Food Safety both have action alerts so you can tell the Kansas House Ag Committee that consumers have the right to know what’s in the milk, and dairies have a right to tell them.

Photo: Tripping Along

Today’s food system is complex.

Invest in nonprofit journalism that tells the whole story.

Naomi Starkman is the founder and editor-in-chief of Civil Eats. She was a 2016 John S. Knight Journalism Fellow at Stanford and co-founded the Food & Environment Reporting Network. Naomi has worked as a media consultant at Newsweek, The New Yorker, Vanity Fair, GQ, WIRED, and Consumer Reports magazines. After graduating from law school, she served as the Deputy Executive Director of the City of San Francisco’s Ethics Commission. Naomi is an avid organic gardener, having worked on several farms.  Read more >

Like the story?
Join the conversation.

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.

    More from

    Farm Bill

    Featured

    Popular

    NYC Street Food Vendors: ‘We’re Not Hurting Anyone’

    NEW YORK, NEW YORK - MAY 07: People gather for a rally held in support of street vendors targeted by NYPD in Hudson Yards in Manhattan on May 07, 2021 in New York City. Various organizations and elected officials along with street vendors gathered to speak about the alleged targeting of street vendors by NYPD, who Mayor Bill de Blasio had announced would no longer oversee street vendor enforcement. In January, City Council passed Intro 1116, a bill that lifted the permit cap for street vendors by 4,000 permits for the first time since the 1980s. (Photo by Michael M. Santiago/Getty Images)

    Oregon Adopts Nation’s Strongest Farmworker Protections for Heat and Wildfire Smoke

    Farmworkers in the field in high heat and wildfire smoke

    Op-ed: Climate Change Is Bringing Agriculture to the Arctic. Let’s Prioritize Food Sovereignty.

    farming in alaska (Photo courtesy of the Alaska Department of Natural Resources)

    This Antioxidant May Provide a Key Link Between Regenerative Agriculture and Human Health

    farmer growing regenerative crops harvests carrots from healthy soil