Within hours of former Iowa Governor Tom Vilsack’s nomination as agriculture secretary, the web was humming with well-documented critiques of his troubling affinity for genetically engineered crops, Monsanto, and other agribusiness interests. Some expressed outrage, others surprise, after mounting a vigorous, 55,000-plus strong online petition effort to nominate a more progressive pick who would promote sustainable food and farming.

Obama’s pick of Vilsack offers more proof of the incoming administration’s unwavering centrism – meaning they’ll need to hear from sustainability and food justice advocates, and other progressive forces, early and often.

I join the chorus of dissenting voices, but also encourage the food justice and sustainability movement to keep its sights fixed on the future. While protesting the Vilsack choice is important, it’s equally vital and timely to launch a national education and policy campaign on core issues, and to keep building the so-called “alternative” food system – farmer’s markets, local food projects, farm-to-school, foodsheds, and others – into an everyday option for everyone.

To this end, I propose a focused, dare I say united push for a sustainable food justice platform including elements from sustainable food and agriculture, sustainable anti-hunger, good food for all, community food security, and related movements. Such a platform could be used both for educational and political purposes, for shaping public consciousness and lobbying the Obama administration and Congress. For the sake of unity and clarity, it should be simple and uniting, even if not fully inclusive. To re-launch this idea, which has been mentioned before in other forms, I would suggest it include, among other things, in one order or another:

1. New public investments targeting sustainable agriculture, defined as organic, small to mid-sized, diversified farming;

2. New public investments in local/regional food networks and foodsheds – to help build up the connections between farmers and consumers, to open up and expand new markets for organic farmers and those considering the transition; for more farmer’s markets and local food stores featuring local produce;

3. A moratorium on agribusiness mergers, and strenuous anti-trust provisions and enforcement to protect what little is left of economic diversity in the food economy;

4. A moratorium on all new GMO products, and on expansion of existing ones, and appointment of a blue-ribbon panel/commission on GMO foods’ environmental and health impacts;