Last week, Wal-Mart–the largest grocer in the world with over 8,600 stores in 15 countries, two million employees and sales of $405 billion–made news when it launched sustainable agriculture goals for the U.S. and emerging markets focused on regional food systems. The move is part of decade-long trend of food businesses–from producers to purveyors–adapting, or at least claiming to adapt, to the consumer demand for sustainable food.
Wal-Mart’s decision–the details of which I will get to in a moment–comes on the heels of the success of chains like Whole Foods, which also touts local foods. But unlike Whole Foods, which is considered “niche”, Wal-Mart is mainstream. Some say that this announcement is going to shake the ground under agri-business, which has vehemently fought against anyone suggesting changes to the food system for years now. But agri-business companies are not going to take this shift in consumer demand lying down.
In fact, agri-business elites have been trying either covertly or otherwise to convince the consumer that sustainable food advocates have misled them into thinking the current food system is unsafe, unjust, and unhealthy. And the evidence shows that more of the same is coming down the pipeline. Read more