The popularity of Oscar-nominated Food, Inc. and writers Michael Pollan and Mark Bittman make it clear that consumer interest in food and farming issues is now deeply embedded in the cultural mainstream.
And that’s not just my personal impression. Two brand new polls show a surprising degree of agreement on consumers’ concerns about the quality of food and how it’s produced, considering that one was commissioned by an environmentally-oriented foundation and the other by an organization that’s out to advance the interests of large scale agribusiness. I’ll come back to those results in a minute.
Shoppers’ buying habits reflect their growing interest in food quality and where it comes from. Healthy food-oriented chains such as Whole Foods are thriving, farmers’ markets are more prevalent than ever, and organically grown food is the fastest growing segment of the agriculture sector. Before long, it’s inevitable that consumers’ growing interest in food issues will start to affect their behavior in the voting booth as well. Read more