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Another Assault on the SOLE Food Movement

Causing no end of difficulties in our national discourse is the steadfast belief held by both the right and the left that everything is either right or left: bad or good, strong or weak, despotic or patriotic.  You’re either with us or you’re against us.  President Obama addressed this very effectively before both House Republicans and Senate Democrats in recent days.  It is media driven to a large extent because the media need controversy to sell papers, or bytes or views or whatever it is they’re selling these days.

The most common form this takes is the old build’em-up-then-tear’em-down routine.  Perhaps the only thing many Americans enjoy more than the uplifting emotion of a success story is the schadenfreude of watching that success come tumbling down.  So when an idea comes to the fore, the critics ooze from the woodwork and their primary tactic is divide and conquer.  Label it, frame the debate, and the fight is won or lost before the story is even told.

For a long time in the circles I travel in this was not a problem because the ideas embodied in what some have come to call SOLE food (Sustainable, Organic, Local, & Ethical) were not perceived as a threat to the established paradigm.  Recent successes such as Michael Pollan’s work have, however, shined a very bright spotlight on advocates of real food.  As a result, people who have been toiling at these ideas for decades are becoming targets of powerful interests in the Big Food lobby.  Such is the case this week at WeeklyStandard.com, where Missouri Farm Bureau vice president Blake Hurst has found his most recent audience. Read more