If Proposition 37, California’s GMO labeling measure, gets voted down today, it will be unfortunate and frustrating for many. But it won’t happen for lack of a movement.

Last month, in a much-quoted New York Times Magazine article, Michael Pollan framed this state-level ballot initiative as an important test with national implications. If we can translate the growing consumer awareness about the value of organic and local food into a movement with real political will, he argued, then surely this ballot initiative was a reason to pull out the stops and push this burgeoning movement to its limit. Read more