ARCHIVE

The Power Is In Your Palm

Rainforest Action Network’s (RAN) ambitious new campaign, The Last Stand of the Orangutan, aims to save some of the world’s most important rainforests and the last remaining wild orangutans from “Conflict Palm Oil.” It’s one of the biggest campaigns we’ve ever launched. Read more

PepsiCo Wants to “Scare the Crap” Out of Your Kids

PepsiCo has long been my poster child for food corporations whose actions speak louder than words when to comes to responsible marketing. CEO Indra Nooyi loves to tout the company’s “Performance with Purpose” and show off the company’s “good-for-you” foods that it gets to define. Most don’t realize that PepsiCo is the nation’s largest food company, with five divisions spanning from soda to salty snacks to breakfast cereals. With annual revenues of $60 billion and 285,000 employees, PepsiCo is an multinational corporate behemoth.

Now the company’s true colors are revealed in all their twisted marketing glory. A legal complaint filed today with the Federal Trade Commission by the Center for Digital Democracy and several other groups called upon the agency to investigate PepsiCo and its subsidiary Frito-­Lay for “engaging in deceptive and unfair digital marketing practices” in violation of federal law. Read more