August 3rd, 2009 By Amber Turpin
Today’s world is budding with innovation…brand new systems created by a generation of people that find technology as familiar to their fingers as I find a wooden mixing spoon. We are seeing an emergence of people taking this newness and coupling it with craft, with older, perhaps simpler ways of life. Preserving traditional methods of quality by injecting a bit of adaptive contemporary sheen is introducing what may be a key to saving our planet. A perfect example of this in my own town goes by the clear-cut name of Santa Cruz Local Foods, an online Ebay of sorts where food and technology meet. Essentially, on a weekly schedule, farmers and producers register their items into the database while consumers login to shop. There is a single drop off and pick up location, money is handled through the facilitators of the website, and everyone goes home happy. Read More
Tags: california, community, online, profitability, Santa Cruz, small farms
July 21st, 2009 By Twilight Greenaway
Melanie Cheng is waiting patiently. It’s 2pm on a Saturday and the launch party she’s hosting for her new web platform, FarmsReach, on the patio at Americano Restaurant and Bar in downtown San Francisco is just getting going. Chef Paul Arenstam is grilling sliders, and a long table displays a bounty of local vegetables. This could be any old recession-friendly website launch, but today’s guests are farmers and chefs, and the product – a set of online tools to connect local food producers to buyers — is intended to do more than make a quick profit.
“A lot of the chefs have called me to tell me they’re running late because they slept in” Cheng says. Meanwhile, the farmers in attendance are just knocking off after long days of selling at the Ferry Plaza Farmers Market across the street, days that started as early 4 am for some. This profound difference in schedules might be one reason why, even in a city known for cultivation strong ties between restaurants and local farms, Cheng believes there’s a role for technology that can strengthen those ties and ensure local food always a solid market. Read More
Tags: farm-to-consumer, FarmsReach, food system tool, online, tools