Posts Tagged ‘McDonalds’

Why the Happy Meal is a Crime—and Not Just a Culinary One

January 25th, 2011  By Michele Simon

When it comes to food, everybody’s got an opinion. Same goes for parenting. Mix the two together and you’ve got the makings of a culture war. Witness the recent scuffle between Sarah Palin and Michelle Obama over the White House’s rather tame Let’s Move campaign aimed at ending childhood obesity.

So last month, when the Center for Science in the Public Interest announced it was filing a class action lawsuit to stop McDonald’s from using Happy Meal toys to market to children, the fierce and ugly backlash against the mother of two who was brave enough to attach her name to the case was predictable. Read More

Permalink  Comments (3)

Tags: , ,

After Super Size Me: In Conversation with Morgan Spurlock

November 16th, 2010  By Paula Crossfield

In 2004, Morgan Spurlock‘s documentary film Super Size Me debuted. In it, Spurlock eats McDonald’s food for 30 days straight. This extreme experiment sought to document the adverse health effects of the all-to-common practice of over-eating fast food, using himself as test subject. Indeed, Spurlock gained weight, scared his doctors when his liver went south, felt depressed, lost sexual function and more. But the film also became a sort of watershed moment, shocking general audiences and thereby playing a big role in spurring growth of the food movement. I met Spurlock recently while picking up my weekly farm share (we belong to the same local CSA), and he kindly agreed to talk about the food movement, changes in the fast food industry, and how his McDonald’s binge has affected his long-term health. Read More

Permalink  Comments (4)

Tags: , , , , ,

Happy Meal Makeover: How a Healthy Food Coalition Defeated a Fast Food Icon

November 8th, 2010  By Michele Simon

Last Tuesday, while most of the nation was distracted with the mid-term election, another vote was taking place in San Francisco City Hall. The Board of Supervisors approved an ordinance to place limits—based on specific nutrition criteria—on how toys are marketed by restaurants in the city and county of San Francisco.

Most media accounts got the story wrong. The Los Angeles Times for example, called it a “Happy Meal ban.” (It’s true that, according to McDonald’s, none of the current Happy Meals meet the criteria, but that’s fixable.) The real story is, how did McDonald’s—the nation’s most beloved fast food brand—get so beat up? Read More

Permalink  Comments (10)

Tags: , , ,

Ad Targeting McDonald’s Airs Tonight (VIDEO)

September 16th, 2010  By Paula Crossfield

Tonight in Washington, DC, a provocative ad tying fast food consumption to heart disease produced by the organization Physicians Committee for Responsible Medicine (PCRM) will air during The Daily Show and the local news. The spot features a woman crying over a dead man in a morgue, and in his hand is a hamburger. “I was lovin’ it,” appears on the screen, a play on McDonald’s slogan, and the voice over says, “High cholesterol, high blood pressure, heart attacks. Tonight, make it vegetarian.”

According to the PCRM, the city has the second-highest death rate in the nation from heart disease, killing 1,500 annually. In addition, DC has more fast food restaurants per square mile than eight other similarly sized cities. The group hopes to leverage these facts to push for a moratorium on the building of new fast food restaurants in DC.

After tonight’s debut, the group hopes to air the ad in cities like Chicago, Detroit, Houston, Los Angeles, Miami and Memphis. Take a look: Read More

Permalink  Comments (7)

Tags: , , ,

Hens Laying Eggs for McDonald’s Aren’t Exactly Lovin’ It

March 19th, 2009  By Paul Shapiro

egglaying

Walk into any McDonald’s in the UK, order an Egg McMuffin, and you’ll be served a cage-free egg. And by next year, all of the whole eggs sold in every McDonald’s in the European Union will come from cage-free hens.

On this side of the Atlantic, however, the story is a bit different. Read More

Permalink  Comments (8)

Tags: , ,

Newsletter Signup

CivilEater on Twitter

Naomi Starkman on Twitter

Civil Eats on Twitter