James Berk is a serious young man of few words. But when he speaks people take notice. And it’s not just because of his radio-ready baritone.  When asked why he got into the grocery business he says simply: “The food I was eating was killing me, and it’s killing my community. I wanted access to better food for myself and the people in my neighborhood.”

As a young teen, Berk’s diet largely consisted of Hot Pockets, Hungry Man dinners, soda and the “O”s (Fritos, Doritos, Cheetos, and microwavable burritos, sometimes with Cheetos stuffed inside). He knew his eating habits weren’t healthy, but the West Oakland child of a low-income single mom found food where and when he could. Read more