So now the Monsanto Company thinks its bad reputation with the public is primarily an air time problem. As the agribusiness giant’s Chief Technology Officer (and recent World Food Prize winner) Robert Fraley told Politico recently, Monsanto has been “absolutely riveted and focused on giving technology and tools to farmers to improve their productivity and yield and we haven’t spent nearly the time we have needed to on talking to consumers and talking to social media.”
This is a company that spends, on average, $100 million per year on advertising. Read more
We have reported (here and here) on the mounting opposition by big Food and Ag to I-522, the Washington state ballot initiative to label genetically modified food. Some have asked about the forces at work supporting the measure.
The opposition has raised $22 million primarily through two groups: The junk food industry (via the Grocery Manufacturers Association) and multinational seed and agri-chemical companies, including Monsanto and Dupont Pioneer. To date there are just five donations from individuals opposing the ballot measure, totaling $550. Read more
In June, Claire Herminjard, a purveyor of organic grassfed beef, received some great news. After nearly a year of making her way through red tape and government paperwork, and collaborating with several other food companies, the news broke that the U.S. Department of Agriculture had approved a new label for GMO-free meat. As a result, the owner of Northern California-based Mindful Meats could finally use the Non-GMO Project Verified label on her beef. Read more
The Just Label It (JLI) Campaign announced today that a record-breaking one million Americans of all political persuasions have called on the FDA to label genetically engineered (GE) foods. Today, March 27, is the date that the FDA is required to respond to the petition. It took JLI and its more than 500 partner organizations less than 180 days to accumulate an historic number of public comments—a testament to the power of collective voices to demand our right to know what’s in our food. (I’ve written about the campaign before here, here, and here.) Read more