Edible entrepreneur/video editor Dafna Kory is an ideal candidate for a food-focused Kickstarter campaign. Kory, founder of Inna Jam, an organic artisan preserves company in Berkeley, Calif., supplements her budding food business with commercial film, video, and web editing gigs and is well-acquainted with the crowd-funding platform. So, when it came time to expand her jam company this winter, she decided to give Kickstarter a whirl.
“It’s a very public thing—putting yourself out there like this—and it could have gone either way,” says Kory, who produced her own video for a campaign to renovate a commercial kitchen. The jammer already has some small business loans and didn’t want to take on any more debt. Kory, who just wrapped up her Kickstarter campaign, says it was by no means an easy endeavor. “I used every skill I have to make this campaign a success.”
Kickstarter, based in New York, earned its early reputation as the go-to place for up-and-coming filmmakers, gamers, and designers looking for funds. Increasingly, though, it’s become a hub for those involved in the sustainable, local food scene seeking capital for their creative pursuits as well. In the Kickstarter worldview, food artisans are artists too, whether they’re behind a community olive oil press in Berkeley, a beekeeping business in Brooklyn, or a Lebanese food truck in Asheville, N.C. Read more