A Nutritional Facts Label for the People, By the People
July 14th, 2011 By Lily Mihalik
The U.S. Food and Drug Administration (FDA) is in the process of revising the nutritional facts label, that rectangular box of information outlining the calories, serving size, and percent daily values on packaged food products.
The black and white nutritional facts label was first standardized in 1994, after the passage of the Nutrition Labeling and Education Act, which mandated food product packaging to clearly state fat, saturated fat, sugar, and sodium content. Since 1994, little about the label has changed other than the addition of trans-fats in 2006. The Obama administration has prioritized making nutritional information easier for consumers to understand. In February 2010, the FDA asked the Institute of Medicine (IOM), an independent nonprofit scientific organization, to examine front-of-the-package nutrition rating systems and evaluate how consumers understand front-of-the-package labeling. The IOM is expected to release its report this fall.
Last year, Michelle Obama told the Grocery Manufactures Association (GMA), “We need clear, consistent, front-of-the-package labels that give people the information they’ve been asking for, in a format they understand.” In response, the GMA and the Food Marketing Institute on January 24 launched a brightly colored new label that is already beginning to show up on food packages across the country. Read More
