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Food Forward: Profiling Food Innovation

It started with a phone call. I had just finished A Language Older Than Words by Derrick Jensen and it had a powerful affect on me. Like most of Jensen’s books, it detailed the toll industrial civilization was taking on the planet and it had me wondering what I could do about it.

I’d been writing about food for more than a decade, spotting trends, finding new restaurants and telling stories about people passionate about cooking and eating. But the more I learned about our food system’s impact on the earth, writing about where to find a great burger or a hot new restaurant started to feel pretty trivial. How could I bring a greater environmental perspective to my role as a food writer? Most food journalists steer clear of unappetizing subjects like agriculture’s impact on global warming, CAFOs, the farm bill, and hunger. I wanted to do something different.

That’s when the phone rang. It was Greg Roden, an old college friend who had connected with television producer Brian Greene. They wanted to know if I was interested in creating a TV show about food and did I have any ideas. Yes and yes. Read more