More Americans are demanding higher quality meat–animals fed appropriate, antibiotic-free diets on small farms and slaughtered humanely–and they are choosing to eat less of it, too. Whether turned off by endless recalls, or turned on by the health and environmental benefits of eating less meat, growth in campaigns like Meatless Monday show a powerful shift in the Zeitgeist.
Meanwhile Big Meat is taking on the Environmental Protection Agency to maintain its right to let manure run into our waterways, as it defends the excess antibiotic use (80 percent of antibiotics used in the U.S. are given to livestock), inhumane practices, and consolidation of the industry as the only way to feed the world. The beef industry has even invested in a communications degree that aims to revitalize the consumer image of industrial beef.
The conversation around how we bring meat to the table is multifaceted and is the subject of a lively discussion on April 14 at New York University entitled “What’s the Matter With Mass-Produced Meat?” Read more