“Heritage” has become a buzzword for discriminating home cooks wondering what bird should grace their Thanksgiving dinner table this season. But while conventional supermarket turkeys cost about $1.50 per pound, heritage turkeys can fetch up to $10 per pound, a considerable price difference that raises eyebrows for many shoppers. So, what’s all the fuss about?

Bill and Nicolette Hahn Niman of BN Ranch in Bolinas, California, have made a point of educating eaters about the value of heritage turkeys, as well as the hidden costs of commodity turkey farming. “I want people to understand the difference and why it costs more,” says Nicolette Hahn Niman, who is also an environmental lawyer and author of the book Righteous Porkchop. “Obviously, they can make their own choice, but it’s an informed choice.”

To understand why heritage birds command a higher price, you have to know that it’s not just a different breed you’re paying for. It’s the additional time and care they take to raise and the fact that heritage turkeys tend to be raised more humanely than conventional turkeys, with space to roam and access to pasture. Read more

The list of Meatless Monday supporters continues to grow across the globe, and surprisingly to some, many of the latest enthusiasts make their living either cooking meat, such as chef Mario Batali or producing it, like rancher Nicolette Hahn Niman. What makes Meatless Monday so successful is its simple and inclusive message which promotes moderation with the goal of improving public health and the health of the planet. Read more