A few months ago my wife gave me a home brewing kit. Home brewing is a fun activity and something I’ve done with greater (and lesser) success over the years. While I do enjoy it, I also drink more beer than I brew, so I tend to sample my share of beers made by others.
And there’s a lot of different beer being brewed, as other bloggers have explained (here and here). Domestically-produced American beers, called craft beer or microbrews, have started a revolution in terms of quality, variety and flavor. Art, science and the marketplace have combined to make better beers blissfully commonplace on store shelves around the country. And the proof is showing up in bottom lines—in spite of the overall shrinking of the beer market, the craft beer segment has thrived. What’s more, this better beer movement challenges decades of perception (and reality) of the lowly American beer. Read more