Over the last few years, the agriculture industry has gotten pretty tech savvy. Farmers use mobile technology to manage inventory and billing, check the weather, see exactly where their livestock is grazing, and even predict crop yields—not to mention staying connected to customers through social media.
On the sales front, a number of of startups—including Farmigo, Full Circle, Barn2Door, and Good Eggs—have been working to connect customers to local and organic food that comes direct from producers. Their approaches differ slightly, but they all essentially give farmers and other food producers an online marketplace to sell their wares. Several even go the last mile and arrange for the product’s delivery, while a few leave distribution in the hands of the producer.
Online sales of local food is a hot and crowded—saturated, some say—segment of the larger tech boom. Investors have poured $1.65 billion into more than 100 farm e-commerce companies serving mainly small to midsized producers, according to AgFunder.
But are these e-commerce and food delivery startups actually making it any easier for small and sustainably-minded producers to make a living? Read more