At Market Table Bistro in Lovestville, Virginia, you can order a sustainable, pasture-raised cheeseburger with sautéed onions, herb mayo, cheese, and bacon for $14. At the nearby fast-casual Elevation Burger in Ashburn, Virginia, the standard two-patty organic grassfed burger will set you back about $7. Travel to the closest Hardee’s, in Waynesboro, Pennsylvania, and the double all-natural grassfed burger there will cost you approximately $6.49 or about $4.89 for a single.
The demand for grassfed beef is growing by at least 20 percent a year in the U.S. and the number of restaurants and burger chains serving grassfed and pasture-raised burgers is also growing rapidly. But just how they define and verify the practices behind those terms can be murky business. (We covered some of that here). While some sustainable food advocates find the growth of the entire grassfed industry to be a heartening sign of shifting mass market demand, the grassfed burger market may be growing so quickly that it’s undermining some of the original intention behind the shift. Read more