It’s no surprise when pro-industrial agricultural organizations fight to keep the status quo. Yet, when the U.S. Department of Agriculture (USDA) capitulated in July to trade organizations like the National Cattlemen’s Beef Association (NCBA) and their political representatives, retracting an endorsement of Meatless Mondays, a controversy began. The Meatless Mondays debate however isn’t the only example of how big animal agriculture is on the defense. In recent months similar controversies involving the National Pork Producers Council and the Animal Agricultural Alliance, while less publicized, seem to illustrate that big animal ag is losing their footing and plan to fight big time for their position.

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