Rebecca Gerendasy is an award-winning filmmaker and veteran television journalist. After 20 years at KTVU in San Francisco, Rebecca, and her partner, Fred, formed their own film company, Potter Productions, Inc., producing critically acclaimed work that emphasizes story at the heart of each project. In May of 2006 they launched Cooking Up a Story, one of the first online television shows dedicated to the subject of people, food, and sustainable living. Rebecca continues to bring the people behind our food to life, through stories and information that focus on agriculture, ecology, and the environment. Rebecca's work has been seen on Fox, CBS, NBC, Food Network, CNN, and other networks. Her current project, Food.Farmer.Earth is part of YouTube's Original Programming Initiative, a weekly series that examines the many different aspects of our food system. Rebecca and Fred live in Portland, Oregon.
Head Start began as an eight-week demonstration project in 1965 to help break the cycle of poverty, providing preschool children of low-income families with a comprehensive program to meet their emotional, social, health, nutritional and psychological needs. Since then it has become the nation’s largest federally funded early child care and education program for children zero to five years old.
The Imperial Stock Ranch, which began in 1871, faces a new and serious challenge to its very survival: how to create new markets for its products to compensate for longstanding existing markets that have declined or shifted overseas. Some bold steps were needed to rethink what to do with the wool from the sheep they raise on their 30,000 acre ranch in Eastern Oregon. Their solution? Direct, value-added marketing to yarn retailers and apparel designers.
Jeanne Carver is following in a long tradition of farmers striving to distinguish their product in the marketplace—first and foremost by its quality, but also through processing, product enhancements, packaging, and suggestions for how consumers can use the product. As you watch the video, note the four key areas where producers focus their efforts in order to achieve success: Read more
According to the latest 2007 USDA National Agriculture Statistics Service, roughly 4 million family farms have been lost since the 1930’s, though it should be noted that small farms (50 acres in size, or less) have increased about 13% compared to the earlier USDA 2002 census data). As the population of family farmers continues to age, there is also a critical shortage of young farmers to take their place. Michael Paine is a rare breed; he doesn’t come from a farming family, and he’s relatively young. His story is a good example of the unique challenges facing those who wish to take up farming. Read more