When Thomas Schlenker was dismissed from his role as the Metropolitan Health District Director in San Antonio, Texas last July, the city said it was due to “unprofessional conduct.” But Schlenker believes he was let go for fighting Big Soda. Read more
Big food companies have long pushed for personal responsibility among consumers—the idea that, given the right information, most people can regulate their own diet and make good choices.
Take McDonald’s CEO Don Thompson. According to him, the mega-corporation hopes to, “use our size and scale around the world to help educate, empower, and encourage our customers to make informed choices so they can live a balanced, healthy lifestyle.” Coca-Cola and the American Beverage Association’s new public awareness campaign and accompanying Mixify website is another good example. They’re aimed at educating the soda-drinking audience with a “calories in, calories out” message to prevent obesity. Read more
Back in January, I called out Gatorade’s Bolt! mobile game, which told young players to “Keep Your Performance Level High by Avoiding Water.” The game had players maneuver Olympian Usain Bolt’s character through a course in the fastest time possible, gathering Gatorade along the way and avoiding drops of water. Read more
In 2010, the Healthy Weight Commitment Foundation (HWCF), whose members include PepsiCo, General Mills, Coca-Cola, Kraft, and many other large food manufacturers, voluntarily pledged to collectively sell 1 trillion fewer calories in the U.S. marketplace by 2012 and 1.5 trillion fewer by 2015. Read more
UPDATE January 11: IAB Mixx Bronze winner Gatorade (for strategies and objectives in mobile advertising for their Bolt! mobile gaming integration) has completely disappeared from the IAB Award Winners Gallery.
If you thought Big Soda’s decades-long “War on Water”–part of their strategy to increase sales of soda and other bottled drinks–couldn’t get any worse, you were wrong. The latest assault, courtesy of PepsiCo, is in the form of a mobile game for youth that brands water as the enemy of athletic performance. Read more
At an August 2013 press conference, a frustrated President Obama stated, “I don’t know a law that solves a problem 100 percent.” He was referencing the painful fight over immigration reform. But food reformers should take his comment to heart. There’s no such thing as a perfect food policy or solution and those who pursue perfection are not only destined to fail, they may also unintentionally harm the cause in the process. Read more
During my junior high school years in Baltimore, food education was mandatory for every girl. While the boys hustled off to shop class, the girls entered a fully decked out modern kitchen to cook adult things that gave off heavenly aromas. We even had our own aprons, homemade from sewing class. Read more