Eating, shopping, dating–most Americans now conduct so much of their lives online, they can hardly remember a time before the Internet Age. And while some farmers are using technology to improve their crops, in reality, most are not as connected as you might think.
The latest U.S. Census of Agriculture suggests that unlike your average urban dweller, most farmers don’t have their eyes permanently glued to a glowing screen. Nearly 33 percent of American farmers lack Internet access and only 40 percent use the Internet at all for agricultural enterprises. And, according to the National Broadband Map (NBM) only 78 percent of rural residents currently have access to a broadband network–a fact that poses a problem for those using “precision farming” techniques and working with precise, high-tech tools and Big Data. There seems to be a missing link from the food chain to the World Wide Web. Read more