What if your national dietary guidelines advised you to cook and enjoy fresh, whole foods, and serve them with friends and family while thinking critically about advertising? Hard to imagine, isn’t it?
Well, that’s exactly what Brazil’s Ministry of Health is recommending with the “food based” dietary guidelines it issued recently. Read more
KFC TV commercials that have aired in China over the last few years reveal a remarkably wide range of marketing techniques. In the ads, humor, irony, playfulness, and sentimentality present the restaurant’s quick-serve food as something that can help families bond, nourish athletes, entertain children, and even make teenagers cooler. Overall, the ads associate KFC with a modern lifestyle, suggesting (implicitly of course) that the Chinese can get their piece of middle class affluence–along with a full belly–for a reasonably low price. Read more
In India today, hordes of people under 30 line up outside McDonald’s to order the Chicken Maharaja Mac: India’s beef-free version of the Big Mac. Fast food and sodas are “all the rage now,” in the country according to public health activist Shobha Shukla. Read more
One of the defining landmarks in Johannesburg, South Africa is the Coca-Cola dome: A 19,000-person arena sponsored by the beverage giant. Coke has become increasing popular in South Africa, where an average of 254 Coke products were consumed in 2010. That’s more than the international annual average of 89 per person and quickly approaching the 403 Coke products consumed by the average American. Read more
When I asked my friend living in China about fast food restaurants there, he responded, “they’re constantly packed with young people.” Though most Chinese know that American fast food is unhealthy and leads to weight gain, the growing trendiness of “Western” fast food among young people in China has contributed to its increased consumption. American franchises such as KFC are thriving. In the U.S., the chain amassed 4,618 locations in 61 years. In China, though, KFC boasted 4,260 locations in only 26 years. China now consumes twice as much meat as the U.S., a whopping 71 million tons per year. Read more
On a visit to southern Mexico in 2008, I was shocked to see Coca-Cola billboards dotting rural highways, and roadside tiendas selling bottles of Coke along with local produce. Mexico consumes more gallons of sugary beverages per year than any other country. It’s certainly not coincidental that 9 million people in Mexico are suffering from diabetes. Read more