Junk Food Marketing Makes Big Moves in Developing Countries

KFC TV commercials that have aired in China over the last few years reveal a remarkably wide range of marketing techniques. In the ads, humor, irony, playfulness, and sentimentality present the restaurant’s quick-serve food as something that can help families bond, nourish athletes, entertain children, and even make teenagers cooler. Overall, the ads associate KFC with a modern lifestyle, suggesting (implicitly of course) that the Chinese can get their piece of middle class affluence–along with a full belly–for a reasonably low price. Read more

The Little Emperor’s Burger

When I asked my friend living in China about fast food restaurants there, he responded, “they’re constantly packed with young people.” Though most Chinese know that American fast food is unhealthy and leads to weight gain, the growing trendiness of “Western” fast food among young people in China has contributed to its increased consumption. American franchises such as KFC are thriving. In the U.S., the chain amassed 4,618 locations in 61 years. In China, though, KFC boasted 4,260 locations in only 26 years. China now consumes twice as much meat as the U.S., a whopping 71 million tons per year. Read more