The Real Reason Your Kids Are Still Seeing Junk Food Ads

When it comes to marketing to children, the food industry has long argued that it should regulate itself. In fact, 12 of the largest food companies in the world–including Coca-Cola, Kraft, Mars, McDonalds, and Nestlé—belong to a coalition that years ago established the Children’s Food and Beverage Advertising Initiative (CFBAI), a voluntary effort by the leading food and beverage companies to rein in their marketing of unhealthy foods and drinks to kids. Read more

Here’s What a ‘Healthy Meal’ in Your Kid’s Daycare Could Look Like

Last September I described how surprisingly unhealthy foods–Rice Krispies treats, donuts, and Pop Tarts–can be fed to children in federally funded daycare meal programs.

Now, federal daycare meals are about to get their first nutritional overhaul since 1968. Under the same 2010 legislation mandating healthier school meals, the U.S. Department of Agriculture (USDA) was charged with coming up with improved standards for the Child and Adult Care Food Program (CACFP), the program that oversees daycare food as well as meals served in after-school snack programs, adult group homes, and similar facilities.

The USDA released its proposed new CACFP rules in January and the results are decidedly mixed. Read more

McDonald’s and In-School Marketing: The Clown Speaks From Both Sides of His Mouth

The McDonald’s corporation has lately fallen on hard times, enduring seven straight months of declining domestic sales, a food safety scandal involving its Chinese meat supplier, politically motivated restaurant closures in Russia, even a Consumer Reports survey ranking its burgers as the “worst in America.” So on a December 10th conference call, McDonald’s CEO Don Thompson and U.S. President Mike Andres sought to reassure skittish McDonald’s investors by outlining a seven-point plan to turn around the troubled corporation.
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Want to Send Healthy Food to Your Child’s Daycare? You Might Need a Doctor’s Note

Imagine a daycare center serving your child doughnuts or Pop Tarts and then demanding proof of your child’s medical “disability” when you ask to send healthier food from home. As bizarre as that scenario may sound, it’s one that parents around the country may face if they send their children to daycare centers participating in the federal Child and Adult Food Care Program (CACFP). Read more

Invoking the Cherished Bake Sale to Undermine Healthier School Snacks

Back in November, 2010, only a few months after starting The Lunch Tray, I wrote about running my children’s elementary school Election Day bake sale.  In that post I expressed a little bit of ambivalence about selling sweets to raise money  — ambivalence that would evolve over the next four years into outright activism against junk food in schools  —  but at the time I was clearly charmed by the old-timey, innocent feel of the event.  I wrote:

. . . . the bake sale I’m running today couldn’t be more Norman Rockwell: there are flags and buntings everywhere, kids clamoring to take a turn behind the cash box, and almost all the goods are homemade.

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Beyond Irony: School Lunch Group Disputes Study That Finds Kids Like Healthier School Meals

Imagine a restaurant getting a great review, only to have the chef call the newspaper to complain that the critic was sorely mistaken.

That bizarre scenario was all I could think of when I received an email yesterday from the School Nutrition Association (SNA), relaying SNA president Julia Bauscher’s refutation of a new, peer-reviewed study in Childhood Obesity finding that kids actually like the healthier school food mandated by the Healthy, Hunger-Free Kids Act (HHFKA). Read more

Battle Lines Drawn Over Healthier School Lunch

When I walked into my first Houston ISD School Food Services Parent Advisory Committee meeting, I knew next to nothing about school food except that my district seemed to be doing a pretty poor job of preparing it. But in the intervening four years, in which I educated myself about the National School Lunch Program (NSLP), started this blog, continued to work closely with my district, and also met school food professionals around the country, I’ve come to believe that there are few jobs on this planet harder than managing a district’s school food program. Read more