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The Latest McFib: “Our Food Is Healthy”

Last week, in what is yet another example of Big Food’s symbiotic relationship with the Academy of Nutrition and Dietetics (AND), McDonald’s Director of Nutrition, Registered Dietitian Cindy Goody, spoke to her fellow colleagues at the Utah Dietetic Association meeting about the chain’s new “healthy initiatives.” McDonald’s is such a good friend of AND that it is also a “gold sponsor” at next month’s California Dietetic Association meeting.Speaking engagements like these are nothing more than free publicity for the fast food giant, cloaked under the guise of science and nutrition. The food industry is especially adept at co-opting health professionals to help provide a public perception of caring about health. Remember that at one point Dr. Dean Ornish joined forces with the Golden Arches.

A recent interview Goody did with the Salt Lake Tribune about McDonald’s new “healthy” options is chock-full of flagrant instances of deception, healthwashing, myopic nutritionism, and the usual Big Food talking points.

Goody starts by claiming that McDonald’s is “making nutrition more mainstream” with the likes of fruit and maple oatmeal and premium chicken sandwich buns that offer eight grams of whole grains.

The chain’s fruit and maple oatmeal contains approximately 24 grams (6 teaspoons) of added sugar (though it clocks in at a total of 32 grams, some of those are from naturally-occurring sugar in milk, apples, and raisins). Order it without the brown sugar topping and you’re still starting your day with approximately four teaspoons’ worth of sugar thanks to the sweetened dried fruit.

The oatmeal’s “light cream” reads like a science fair project, consisting of: Milk, cream, sodium phosphate, Diacetyl Tartaric Acid Ester of Monoglyceride (a synthetic emulsifier commonly derived from soy) sodium stearoyl lactylate (an additive commonly found in shampoo and soap), sodium citrate, and carrageenan (a controversial seaweed-based thickener).

As for those premium chicken sandwiches that offer a dusting of whole grains (eight grams of whole grain is roughly what you would get in one-sixth of a cup of cooked oats), the ingredient lists tell a rather gruesome tale. This much-revered bun contains over 20 ingredients, including high fructose corn syrup, soybean oil, and azodicarbonamide, a dough conditioner banned in Australia and the European Union (the United Kingdom being the exception). “Natural flavor” is also tacked on.

The grilled chicken filet, meanwhile, contains maltodextrin (a byproduct of GMO corn), and is prepared with liquid margarine, comprised of liquid soybean oil, hydrogenated cottonseed oil, and–trans fat alert!–partially hydrogenated soybean oil.

I can not understand how Goody, as a nutrition professional, can claim any of the above-mentioned products are nutritious.

She also goes on to heap praise on the new “healthier” Happy Meals, which come with smaller fries and the automatic inclusion of apples as well as the option of fat-free chocolate milk. As I explained when they launched in 2011, these Happy Meals are still problematic due to inferior ingredients and high amounts of sugar.

Goody also repeats some all-too-familiar food industry talking points, such as the blatantly untrue idea that “if you eat too much of any one thing, it’s not going to be healthy.” While eating too much–and sometimes not even that much–of certain foods is certainly problematic (think French fries, Big Macs, and McFlurrys), the same can not be said of all foods. Can Goody point to how eating “too many” peppers, blueberries, or sweet potatoes is not healthy?

That statement is immediately followed by the classic food industry move: “blame the public.” Goody states that while other countries have transitioned to a whole grain Big Mac bun (I assume she refers to the eight-grams-of-whole-grains version), “U.S. customers are not asking for their Big Mac to be on a whole grain bun.”

If food offerings are determined by public demand, can McDonald’s point to anyone requesting a breakfast item with over 25 ingredients, including trans fats, sodium benzoate, and polysorbate 60 (that would be the cinnamon melts, packed with as much sugar as 10 Oreo cookies)?

When specifically asked about obesity, Goody mentions decreasing calories, saturated fat, and added sugars across the national menu (she also oddly mentions sodium, which is completely unrelated to obesity). She then states that “there are a lot of factors that affect obesity. It’s not where you eat, but what and how much you eat.”

Ah, but what other pressing factors, like the food environment? Or marketing to children (McDonald’s spent $115 million in 2010 just to advertise Happy Meals)? No mention of that, but a plug for the company’s “commitment” to featuring a “nutrition or balanced-active lifestyle message” in all advertising to children.

In what is the most offensive and socially irresponsible part of the interview, Goody says that after gaining 30 pounds during a pregnancy two years ago, she lost it all–despite a slow metabolism–by eating McDonald’s “once or twice a day.” Whatever happened to the “balance” Ms. Goody championed earlier?

Goody wraps up the interview with the slogan both the food industry and the Academy of Nutrition and Dietetics (which partners with and receives funding from Big Food giants) love–“all foods fit.” This attempt to equalize Big Macs, almonds, spinach, and Cheetos does the public no favors, and only allows the food industry to market highly processed and minimally nutritious fare to a population plagued with a toxic food environment that does little to facilitate healthful choices.

The real shame here is that Registered Dietitians had to endure an advertisement for McDonald’s at a professional meeting. If only the Academy of Nutrition and Dietetics would wake up from its Big Food-sponsored slumber and take a leadership role in rightfully calling out how the answer to solving this country’s ailing health lies not in healthwashed fast food but in not allowing the likes of McDonald’s to champion itself as part of the solution.

Image credit: Tomasz Bidermann / Shutterstock.com

6 thoughts on “The Latest McFib: “Our Food Is Healthy”

  1. Great article and thanks for pointing out the inconsistencies in Ms. Goody’s statement. It’s disgusting, to me, that the food industry and fast food chains are brain washing the public into thinking they are eating nutritious food while, in fact, they are wasting their hard earned money on products that can barely be called food. Maybe Mayor Bloomberg should have the food industry as his next target.

  2. Pingback: Food News Fast - April 1, 2013 | Food Politic

  3. Good article.
    I am a registered dietitian and a member of the Academy of Nutrition and Dietetics. I am truly embarrassed about the academy’s relationship with sponsors such as McDonalds and Coke. While the academy spends their days promoting and taking money from Big Food sponsors, I spend my days educating patients about the ingredients in these products and tell them the truth about the negative health effects of eating these chemicals that are dressed up to look like food. I feel the academy makes dietitians look bad.

  4. There is nothing wrong with saying that “eating too much” is not healthy. Eating too much of something means several things; too much by its very nature is a phrase that means it is past what is considered good. It is possible to eat to many blueberries. You would either vomit, or develop negative protein balance. This is very serious. I think you were trying to be a bit too rhetorical here. Also, people should realize that it will take a long time for market preferences to change. The fact that companies like KFC are scared of losing customers because healthier places like Chipotle are popping up is very telling. You can’t make companies like McDonald’s change without having them have to fire people and raise costs. They cannot affordably make healthier foods. Can you think of a business model where they can have cheap foods without preservatives? It’s common sense. Dietitians need to realize that fast food is part of our culture. You can’t hate on it completely. People are buying less fast food and soda because dietitians have been pushing to eat healthier. Public health officials have spread the word. Why worry so much about corporations? They are correct you can live to be 100 eating McDonalds food, you just can’t eat all your meals there. You need to supplement your diet. If people are really upset about the preservatives, its silly. Food additives are the least of our problems. Its really lack of exercise and eating too much.

  5. When I was a kid, going to McDonald’s was a treat. This is because my parents were responsible and knew not to eat food there all the time. They made home cooked meals. I didn’t develop malnutrition eating there. I think they need to improve their beef processing, but honestly, a pure beef hamburger supplies a lot more nutrition than tasty cakes and some of the other things people eat. Did you know that McDonald’s fries are a good source of trace minerals? Look it up on nutrition data website or similar. There is copper, zinc, fiber and magnesium in their fries. In appreciable amounts. Its not really that unhealthy to eat there. If you just avoid the soda and sugar sweetened desserts you should be fine. Hamburgers provide iron and zinc, something so many women in this country are deficient in. If you get fries, you get magnesium that the buns lack. I honestly don’t eat fast food unless I am strapped for cash, but for poor people who need a cheap bite to eat. Fast food is really great. It is better for them to eat a double cheeseburger than buy ramen noodles, or donuts. I think there are good sides to fast food.

  6. It is totally obscene that any Government, professional medical or dietetics org. can be bought by Big Business. It is truly ashamed that the org. can make the ones who really care about their profession look so bad in the name of greed.