Tonight in Washington, DC, a provocative ad tying fast food consumption to heart disease produced by the organization Physicians Committee for Responsible Medicine (PCRM) will air during The Daily Show and the local news. The spot features a woman crying over a dead man in a morgue, and in his hand is a hamburger. “I was lovin’ it,” appears on the screen, a play on McDonald’s slogan, and the voice over says, “High cholesterol, high blood pressure, heart attacks. Tonight, make it vegetarian.”
According to the PCRM, the city has the second-highest death rate in the nation from heart disease, killing 1,500 annually. In addition, DC has more fast food restaurants per square mile than eight other similarly sized cities. The group hopes to leverage these facts to push for a moratorium on the building of new fast food restaurants in DC.
After tonight’s debut, the group hopes to air the ad in cities like Chicago, Detroit, Houston, Los Angeles, Miami and Memphis. Take a look: