April 1st, 2009 By Anya Fernald
Alice Waters’ office today confirmed reports that the doyenne of sustainable food has partnered with Dean and Deluca on a new line of frozen foods that, in a statement released to the press today, her office described as “a crossover product making sustainability accessible to a wider audience”. The “Simple Perfection” entrees, which consist of a oven-ready terra-cotta plate rubbed with garlic and sprinkled with salt are designed to be laden with seasonal vegetables by the user.
The small bottle of olive oil included in each entrée can be used to dress the raw salad or to prepare your own seasonal vegetables for the oven. Planned for a May ’09 release, the harissa-rubbed bazaar entrée and evocative finocchio, which will be scented with burnt fennel pollen, will widen the line. A descriptive brochure included in each package describes suitable ways of procuring food for the entrees, including farmers’ markets, foraging, and growing or killing animals yourself. Asked why the entrees were frozen given that they consist mostly of a few condiments, Ms. Waters’ office stated “the vision was to fully replicate the simple convenience of frozen food – down to the last detail.” Priced at $19.99 per entree.
Anya Fernald was most recently Executive Director of Slow Food Nation, and has just launched a new venture - Live Culture Co.
Tags: April Fool's
by Jake
On April 1, 2009 at 8:00 am
So… Alice Waters is selling $20 frozen plates?
by Jake
On April 1, 2009 at 8:02 am
(That kind of thing only makes sense one day/year.)
by Carol
On April 1, 2009 at 8:12 am
Happy April Fool’s Day!!!!!!
by The Local Beet: Chicago » Insert Joke Here
On April 1, 2009 at 9:12 am
[...] corn syrup because it is, after all, local? Maybe an article on Alice Water’s new line of frozen foods (haha). We could be more droll and collect peas, strawberries and asparagus from Stanley’s, [...]
by Rachel
On April 1, 2009 at 12:02 pm
This has to be an APRIL FOOLS joke, right?
by Allison
On April 1, 2009 at 6:21 pm
MUST be an April Fool’s joke. And a good one, at that!
by chowmama | Weekly Digest + Feeding Hack (”Instant” Slow Cook Oatmeal)
On April 3, 2009 at 4:04 am
[...] The school lunch system just makes me so sad (via Teacher Revised) [...]
by Jerusha
On April 3, 2009 at 12:03 pm
Thanks Civil Eats for having a sense of humor! Awesome.
by Patty ,GH
On April 6, 2009 at 12:30 pm
terra cotta, properly baked is quite tasty, but sadly, hard on the teeth !!!
AFD !
by Caroline
On April 14, 2009 at 3:00 pm
the garlic is a lovely touch.